The Good Life Show, Africa’s premium food, drink and conscious living event, is back in Cape Town from 29 – 31 May 2026, with even more exciting high-quality and innovative products, experiences and surprising content. The plant-based sector is growing worldwide, and The Good Life show is a must-visit for those interested in being part of the change.
The event focuses on health, wellness and sustainability, and includes innovative products, chef and mixology demos, expert wellness advice, and more. Here’s what you need to know.
A focus on health and wellness
The Good Life Show maintains a focus on helping attendees to live a healthy, balanced life. The event brings expert advice on everything from sustainable lifestyle choices to mental health strategies and more. Whether you’re looking to improve your physical well-being, boost your mental resilience, or find ways to live a more harmonious life, this is the place to gather insights, inspiration, and practical tips for a healthier, more fulfilling lifestyle.
All about sustainable living
Promoting sustainability and saving the planet are essential pillars of the Good Life Show. This year’s event showcases brands that are leading the way in eco-friendly business practices. Attendees can explore products that not only improve quality of life but also promote positive daily habits.
From sustainable goods to innovative solutions, the event makes it easy (and fun!) for everyone to embrace sustainability and make a difference. It’s a must-visit for those looking to learn more about living a healthier life while supporting brands committed to the planet.
Nature-led Beauty
In response to growing demand for naturally sourced and sustainably produced cosmetics, this year’s edition of The Good Life Show showcases a wide selection of personal care, wellness, and beauty products that put natural ingredients at the forefront.
Now in its sixth year, The Good Life Show is working with small, medium, and large businesses to promote local brands to both regular buyers and tier-one distributors across Africa, Europe, Japan, and the US, furthering the reach of South African beauty in the global marketplace.
From premium skincare to affordable soaps, the expo is focused on bridging the gap between South African manufacturers and overseas distributors, empowering local business owners to grow their brands internationally.
Read all about The Good Life Show’s organic beauty exhibitors
Theatre of Taste
The Good Life Show Africa is elevating its 2026 edition with the launch of the IMBO Theatre of Taste, a 360° immersive culinary arena debuting in Cape Town.
The 250m² arena blends live chef demonstrations with interactive masterclass kitchens, offering a fully sensory experience where guests can watch, engage, and taste dishes as they’re being created. Across three days, 14 high-energy “better-for-you” cooking sessions will showcase everything from indigenous ingredients to fusion fine dining and innovative, health-conscious cuisine.
From masterclasses by cocktail mixologists to lessons by French chocolatiers, at The Good Life Show, everyone has the opportunity to improve their skills while learning from renowned industry professionals.
Discover all of the fan favourite chefs attending the show
Get engaged in fascinating discussion
This year, the Good Life Shows features engaging discussions with thought leaders across the health, wellness, business, and sustainability sectors. Attendees will have the opportunity to listen to insightful speakers and engage in meaningful conversations. Whether you’re interested in improving your well-being, exploring sustainable practices, or gaining valuable business insights, this event offers a platform for learning and networking with experts who are driving positive change.
How to book tickets
Cost: Day Pass: R150 pp. Two-day pass – R230pp. Children under 12 free. Book via Quicket.
When: 29 – 31 May 2026 | 10am – 6pm (Fri & Sat) | 10am – 4pm (Sun)
Where: Cape Town International Convention Centre (CTICC 2), Convention Square, 1 Lower Long Street, Cape Town
Website: goodlifeshowafrica.com
Facebook: @GoodLifeShowAfrica
Instagram: @GoodLifeShowAfrica
