Nature-led Beauty Takes Centre Stage at 2026 Good Life Show

In response to growing demand for naturally sourced and sustainably produced cosmetics, this year’s edition of the Good Life Show showcases a wide selection of personal care, wellness, and beauty products that put natural ingredients at the forefront.

As South Africa’s premier conscious living expo, the Good Life Show serves as a platform for African businesses to highlight their contributions to the nature-sourced cosmetics industry, which is estimated to be worth over R500 billion by 2030.

Now in its sixth year, the Good Life Show is working with small, medium, and large businesses to promote local brands to both regular buyers and tier-one distributors across Africa, Europe, Japan, and the US, furthering the reach of South African beauty in the global marketplace.

Highlighted exhibitors

Cactus Circle Co is an independent venture that uses the seeds of the prickly pear cactus to create premium skincare products rich in vitamins, phytosterols, and antioxidants. Their catalogue mostly includes oils, cleansers, and moisturisers.

Haylo Botanicals is a slow-ageing skincare brand focused on simple, effective formulas made using African heritage botanicals and modern science. While they are best known for their extensive range of oils, they also offer essential items such as gua sha, rollers, and face-glow cleansers. Importantly, all their products are 100% natural, vegan, and cruelty-free.

Using locally grown macadamias, Nathi Skin provides body oils that are deeply hydrating, filled with antioxidants, and naturally fragrance-free.

Other favourites include the very affordable and beloved Ouma Hanna se Boerseep, known for its no-nonsense, stain-removing soap; extensive fragrances from Darklight Beauty; and the mother-and-son-owned Imaan Luxury Organics, which offers a wide array of organic, halal skincare, perfumes, and hair treatments.

Need to know

This year’s Good Life Show is partnered with Black Beauty Industry Initiative to engage with industry leaders, entrepreneurs, and professionals who influence product adoption, consumer decisions, and growing trends in the beauty and wellness community. The international initiative regularly hosts workshops and discussions to empower, inform, and connect young business owners in the Black beauty sector – making it very important to bridge the gap between local manufacturers and overseas distributors.

The Good Life Show is expected to draw over 15 000 visitors across Cape Town and Johannesburg, bringing many eyes to the local beauty industry, and its strong focus on organic, sustainable, and ethical products.

Cost: Day Pass: R150 pp. Two-day pass – R230pp. Children under 12 free. Book via Quicket.

When: 29 – 31 May 2026 | 10am – 6pm (Fri & Sat) | 10am – 4pm (Sun)
Where: Cape Town International Convention Centre (CTICC 2), Convention Square, 1 Lower Long Street, Cape Town