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Located in the Keyes Art Mile, it operates at the intersection of art and technology, blending augmented, virtual and mixed reality as tools for artistic real-world experiences.
The TMRW Gallery’s aim is to work with established artists to explore the possibilities, limits and unique capabilities of the digital world for the visual arts. To this end, exhibitions such as ‘A Crescendo of Ecstasy’, a collaboration between Mary Sibande and the Digital Foundry, provides food for thought as to the ways in which this new technology may be used within the South African art space in the future.
Visiting places like the TMRW Gallery to explore these new technologies is also useful for marketers who want to keep in step with the rapidly changing consumer engagement paradigm.
