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SELFI is a Cape Town based ready to wear clothing brand designed with the modern women in mind. Launched by Celeste Lee Arendse following her graduation from Cape University Of Technology, the label specialises in creating sustainable, bespoke ethical apparel and accessories.
The name SELFI originated from the word self and was intended to evoke elements of self empowerment, self care and well being. With the construction of each collection, the focus is on incorporating aspects of South African culture and identity, with a firm continuous undertone which promotes wellness and sustainability.
