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Merchants on Long is a high-end boutique known for showcasing African luxury fashion and design. Established in 2010 on the historic Long Street, this concept store curates a selection of clothing, accessories, and home décor crafted by top African designers. The boutique promotes sustainable, ethically sourced fashion, celebrating the continent’s rich heritage and craftsmanship.
With its stylish, minimalist interior, Merchants on Long offers an immersive shopping experience that highlights African creativity. Brands featured include Maxhosa Africa, Sindiso Khumalo, and Lukhanyo Mdingi, among others. The store has gained international recognition for redefining African luxury and supporting local artisans.
Beyond retail, Merchants on Long serves as a cultural space, hosting exhibitions, events, and pop-ups that celebrate African art and fashion. It remains a must-visit destination for those seeking unique, high-quality African designs in the heart of Cape Town.
