Event information
Based on principles of intentional design and effortless style - with a nod to prevailing trends - Good has consistently offered women of all ages clothing that is easy-to-wear, comfy and flattering. Inspiration for a collection stems directly from the Good customer: a woman who is aware of fashion, but is by no means a slave to it. Fabrication is of the highest consideration and while plains serve as a trusty foundation, print is where the good stuff happens.
Good believes clothing is a powerful wellness tool, and, when combined with one of GOOD's anticipated local artist collaborations, clothing becomes wearable art.
The GOOD Team includes Marian, Klarette, Nigel, Ashley & Chloe, and together they are passionate about contributing to local industry and creating and keeping much-needed jobs inside South Africa.
A campaign was started to support this - LOVEZABUYZA - with its' film, The Good Dress winning a Mercedes Benz Bokeh International Fashion Award for Best Sound 2015.
