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Ready-to-drink hard seltzers are the new cool kid in town. People are either drinking them or talking about them. With the market booming globally, a myriad of hard seltzers have launched locally in the last year. It takes something special to be able to stand out from the rest and Skinny Seltzers have managed to do just that. Here’s why:
The Skinny trio of low-calorie, unashamedly sophisticated alcohol seltzers are aimed at wellness-minded drinkers who like a ready-mixed drink in a can. Most seltzers are loaded with additional sweeteners and flavourings, but the flavourful Skinny range is free from artificial sweeteners, making it the premium choice.
The range includes the flagship Skinny B – the internationally celebrated mix of premium vodka, lime and soda; the Skinny M – a crisp mix of premium tequila, lime and soda and the Skinny G, a refreshing alternative to a classic G and T, featuring gin, lime and soda.
The Skinny low-calorie range falls between a ready-to-drink (RTD) cocktail and hard seltzer, containing 4% alcohol. It’s made with lime juice, which gives it a cloudy look.
So big has been the global explosion throughout 2020 in this market that certain international investment banking analysts estimated that the hard seltzer category could grow to be worth $2.5 billion by early 2022.
